Introduction to Search Campaigns
Search campaigns in Google Ads are designed to display ads across Google's extensive network of search results. These campaigns target users who are actively searching for specific products and services, making them highly relevant and effective for driving sales, leads, or website traffic. A Search campaign is one of the five main campaign types available in Google Ads, alongside Display, Video, Shopping, and App campaigns. Gurlabs offer free consultation for your google ads management and special pricing for managing your google ads.
Benefits of a Search Campaign
Goal Achievement: Search campaigns can help achieve various business goals, such as increasing sales, generating leads, or driving website traffic.
Targeted Advertising: These campaigns allow for highly relevant targeting, reaching users actively searching for specific products or services.
Ease of Setup: Creating a search campaign is straightforward and does not require special skills.
Steps to Create a New Search Campaign
Create a New Campaign
Sign in to your Google Ads Manager account.
Select the desired Google Ads account for the new campaign.
Navigate to the "Campaigns" section and click the plus icon to create a new campaign.
Choose the campaign goal (Sales, Leads, or Website traffic). Alternatively, you can create a campaign without goal guidance.
Select "Search" as the campaign type and provide additional business information if required.
Click "Continue" and enter a name for your campaign.
Select Campaign Settings
Choose the Google Ads Network (Search or Display) where you want your ads to appear.
Select target locations and languages spoken by your customers.
Add specific audiences to your campaign using Audience Manager.
Set Up Budget and Bidding
Enter your daily budget, representing the average amount you want to spend each day.
Choose a bidding strategy based on your campaign goal:
Focus on Clicks for website traffic.
Focus on Conversion value if you have set up conversions with specific values.
Focus on Impression Share to maximize ad visibility on search result pages.
Focus on Conversions for more sales and leads.
Alternatively, select a bid strategy directly, such as Manual CPC or Maximize Clicks.
Click "Save and Continue."
Create Ad Groups
Ad groups should be relevant to the keywords people are searching for online.
There are two ways to create ad groups:
Standard Ad Groups: Enter a set of keywords related to searches and create matching ads.
Dynamic Ad Groups: Google automatically targets searches and creates ads based on website content.
Name your ad group and set a default bid.
Enter relevant keywords using different match types:
Broad Match: Shows ads for searches containing keywords in any order and related terms.
Broad Match Modifier: Ensures certain words must appear in the search for the ad to show.
Phrase Match: Shows ads for searches containing the exact keyword plus additional words before or after it.
Exact Match: Shows ads only for searches with the exact keyword or phrase.
Negative Match: Excludes undesirable words or phrases to avoid irrelevant traffic.
Click "Save and Continue."
Create Search Ads
Focus on creating ads that are relevant to your keywords with compelling headlines and descriptions.
Create at least three ads per ad group.
Enter the final URL where users will land upon clicking the ad.
Customize the display URL if needed.
Write 1-3 headlines and up to 2 lines of description text.
Click "Save ad" and then "Publish" once the campaign is ready.
Edit settings, ad groups, and ads as needed in the 'Overview' page.
Creating a search campaign in Google Ads involves setting up the campaign structure, selecting appropriate settings, defining a budget and bidding strategy, creating relevant ad groups, and designing effective ads. By following these steps, businesses can effectively reach their target audience, drive relevant traffic, and achieve their marketing goals. Regular monitoring and optimization of the campaign ensure its success and maximize return on investment (ROI).